What is the difference between an amateur and a consumer? First of all, it is an idea that you should be very aware of the difference between a buyer and a seller. If you do not understand this, you can stop the game. A customer is someone who gains an economic and valuable benefit from your product or service.
The purchase decision is in most cases based on these two principles.
Once the product is purchased and lives up to customer expectations, the customer is likely to get a good feel for the brand and buy the product or service again.This is where loyalty is built between the customer and the brand. Instead, the decisions of a team’s fans or a particular player’s finalists are based on several factors: Some team fans are excited about the birth, like their parents and grandparents who came before them. They have not chosen to follow this team of their choice. It’s hard to understand if you can not feel the color of your club in your blood. Building an enthusiast rather than a customer is the main difference between the NBA and the “traditional” market.
Some happy faces:
It is indicated by the tab and the team or player to be followed. This idea of authentication is very strong and influences the behavior of the team and the individuals on and off the field, especially through the team’s and / or the player’s social media. †
Apparently, the tab is forced to buy products related to the team or player they support, simply because they have a relationship with their idol: toys, shirts, scarves, etc … This is a very important element to consider. in your planning process.
The team or player he supports is a social phenomenon in his life: he spends a lot of time talking about the team, the players, their results, the signatures … Wow, everything around him. So we can say that the tab is a great evangelist for the club player.
An industry depends on results
The strength of the gaming industry is its large economy and wide reach.
But not everything can be a bed of roses, right?
In sports marketing, the financial side can be a weak point.
Investing in a club, player or 해외축구 중계사이트 league can be a daunting challenge for many brands, as match results can vary from season to season.
To avoid these risks, of course, you can invest in brands that succeed (almost) in every season: Real Madrid, Barco or the Golden State Warriors, to name a few.