Google can be your best friend; it’s the number one marketing tool on earth and can drive heavy traffic to your website – ONLY IF you have your SEO done right!
Google now has so many ways, based on their user experience and content curation, to rank your site. This is where Canberra SEO comes in, as, with over 200 ranking factors, the average business owner doesn’t have the time. As you need to not only master SEO but somehow find the time to conduct it.
So here we will take a look into the importance of SEO and what you need to know that is current and relevant for 2023.
How to Improve Your Seach Engine Optimisation
We’ll have 5 specific tips to help point you in the right direction if you are working on it in-house. However, two of them won’t be obvious recommendations. Let’s get into it.
General Content Optimisation
A 2022 survey conducted by Hubspot concluded that 90% of business owners already engaged in content marketing will continue in 2023.
This is because content is now multifaceted, as you can create different forms of content on other channels and platforms.
Internet competition is fierce because traditional marketing looks less viable for many businesses. So Canberra SEO is something you must conduct to keep up or get ahead.
Creating Video Content
Not so long ago, videos weren’t considered a ranking factor if they were on a social media platform.
Well, how times change and fast in the digital marketing world.
Now the length of time users spend on your website is measured by a well-thought-out and relevant video that can work for you in several ways:
- Creating Engagement
- Being Relevant and Interesting About your Services and Products
- The User Stays on the Site Longer
- Looking for a comment, like or share of your video
It has become a powerful, effective form of marketing.
One of the most significant content consumption is short-form videos posted on social media platforms. Here is where you’ll get the best out of ROI. You’ll see companies heavily investing in video creation.
It engages, promotes and sells! Start to look into a YouTube channel and make videos.
TIP: Google isn’t looking for poorly edited videos; remember it’s quality over quantity at all times!
Voice Search Optimisation – It’s Here!
Voice assistants are everywhere, but we take them for granted and often never ask why everyone uses them.
Well, they’re good for business. Already 27% of online users search by voice; that’s a lot of people.
Voice assistants like Alexa and Siri have really expanded the market, and there are over 4 billion being used on global devices. You are missing a trick if you are not using one or haven’t optimised your content for your current voice search!
Snippets and Voice Search are Best Friends
Optimising for snippets is one thing, but not every business owner is doing optimisation for snippets using voice search.
For those not familiar with a snippet, you find them at the top of searches where Google has chosen the most relevant answer to the query. Optimising for snippets is a general SEO rule now, but take it to the next level and optimise for voice. You’ll catch more people into your sales funnel.
Repurposing content is the same as recycling your trash. You change it, update it make it relevant and use it across various platforms.
You could turn a long-form video into two or three short ones. Then use them for snippets and on all your social media platforms to get likes, comments, shares and general engagement.
It’s like hitting the refresh button to gain brand recognition.
Other forms are to repurpose for a fresh blog post, maybe a fresher podcast and integrate them into marketing platforms.
Try turning boring old presentations into new visually engaging infographics that will keep people on your site or platform longer is another way too.
TIP: Release times of media content is specific to each country. If you release it at the wrong time of day, it won’t have an impact; do your research first.
User Experience is Everything
User experience (UX) now covers a tremendous amount of Google’s ranking factors, so many things need to be analysed, corrected or upgraded, such as:
- Your Metadata
- Avoiding Duplicate Content
- Page Speed and Load Time upgrades
- Implementing Structure Data
- Innovative use of Internal Links
- Ensuring the site is Mobile Friendly and more…
What comes from this is the user finds information relative to the search, and the content is also available on mobile devices.
Mobile usage overtook laptops and desktops a while back, so your website and your social media platform must be visible on mobile; check with an SEO agency if you need advice. ,
Keep an Eye on Google Updates
Google’s algorithm is learning faster than any student could possibly. With the impact of AI as well, it’s becoming faster and wiser continuously.
There are constant weekly updates, and most of the tweaks by Google are relatively minor; the significant updates can cause havoc to many companies’ rankings.
Google is aware of this and released the ‘Helpful Content Update‘ in September 2022.
Now, this is the kind of information you should constantly look for, as the main feature was moving away from automated content to prioritising people-first content. Having read this, you will have ideas for adapting your content.
With Canberra SEO becoming more popular and competitive, consider using a Canberra SEO agency. With nearly 9 billion hits daily on Google alone, you want to be on top of your SEO. Localisation is a benefit; it is usually better priced than Sydney and Melbourne agencies. Good luck with 2023.