As we step into 2022, it’s time to take a look at what the next trends in marketing might be. Search engine optimization (SEO) is an important part of any business strategy and it is important to focus on it as you enter a new year of business growth. So the question is how much do you think of your SEO in 2022?
If you’ve noticed that your engagement rate is declining and your search rankings are stable, you’ve come to the right place. Prioritizing your SEO has some serious cost-effective benefits for business success that can be easily overlooked as we focus on social and PPC strategies. Not only can good SEO increase your target traffic, but it also reduces the need for PPC advertising costs, leaving more wiggle room for creative future campaigns. Here are our tips for reviving your 2022 SEO strategies and awakening that sleepy SEO strategy for New Year’s success.
Ways to Recover Your Search Ranking
Take A Step Back And Review
Before making that all-important change, it’s time to look at what’s going well, and most importantly, what’s not. Taking a step back and auditing the success of your SEO campaigns is a great way to monitor which keywords are performing best and which pages are getting the most engagement. It is also important to stay on top of your audience and know your population from within. What are the current trends on their social feeds? What words are most likely to be found in your population?
Using audience-based analytics tools, such as Google Analytics and Fenteza, is a great place to start when mapping your audience’s needs and preferences. Staying one step ahead of trends will affect your content creation and keyword optimization, and will put you at the top of their search rankings.
Create Sharable Content
If you are trying to change your SEO strategy in 2022, it may be time to start thinking less about content creation and more about creating the right content for SEO success. Whether you’re writing a blog post or creating a feature for your community, prioritizing shareability is the key to increasing your engagement, brand awareness, and off-site SEO score.
The principle here is that the content that your users collectively share on their own social platforms such as Twitter and Instagram should encourage their peers to engage with your brand rather than paid advertising on the common platforms. More likely. Why not incorporate new shareable techniques such as newsjacking into your content creation? The key here is to stay on top of demographic trends and new stories that are likely to go viral in your audience bubble. Quickly jumping on these viral trends will increase your chances of picking up, sharing and engaging with your content, which in turn will increase brand awareness and authority for SEO success.
Optimize Your Images
Images are a great gateway to high SEO scores because they support site authority and improve the user experience. However, in order to effectively improve your SEO, they need to be optimized for UX integrity.
To achieve this, we need to think about file formats, sizes and quality. While having a large image may seem like the easiest way to ensure high definition quality, it is actually the compression that makes the most difference. Using a lower reduction rate results in higher quality images, which is what we want to aim for here.
Increase Those Backlinks
Winning at Google can feel like a popularity contest, so the only way to win is to be. Increasing your backlink coverage to a range of sites within your location indicates to Google that you are an authorized player within your feature, or an expert within your subject. Google will rank sites with high web backlinks from sites that have no recognition in their area.
Creating backlinks is a simple but effective process. Whether you’re offering guest posting for your strategy that outreaches content to link back to your site, or connecting with other players in your area and building a relationship, this off-site SEO strategy can seriously boost your ranking score. Can revive Better yet, backlinks are a great way to improve your on-site SEO score if you strategically position those links. Hyperlinking product pages and user-centric content in well-written blog posts can actually drive readers to your site and increase your engagement. Not only will this improve your SEO, but backlink followers are more likely to become solid sales leads.
Improve UX Accessibility
Did you know that 40% of visitors leave web pages if they take more than three seconds to load? While content is important in determining your SEO score, Google also takes into account your website’s user experience (UX) design and user accessibility when you are ranked against your competitors. If your site loading speed is too low, you will not only lose engagement in the form of bounce of customers, but Google can also recognize it.