Instagram’s 600 million users are pretty pleased with the social network, and that extends to fans of the eighties nostalgia brand, Bik Bok, who are quite pleased with their outfit of choice. A sartorial choice is made, one hopes, before the suit is first tucked into its plastic-wrapped cardboard cocoon, but one suspects that all is not well here.
There was, after all, one outfit at least that definitely should never be worn to any sort of a formal occasion. The zip-up, pink denim outfit was completed with a leather jacket, circa late 90s, and a pair of white Ray-Ban sunglasses that looked suspiciously like Wayfarers. There was also a chain wallet. It was the work of Bik Bok’s mascot, of course. He was waddling along like some sort of immortal velociraptor, trying to open an auto-sales boutique in Sydney.
It was a slightly better-than-average rendition of fashion. A few drops of truth in the sugar coating. Perhaps they should try to make it over to Instagram, perhaps there are a few more followers waiting to be made, perhaps even some Instagram “likes”. Further, you can use the igtools for increasing Instagram likes, followers and comments.
It’s a shame, because for all the confusion around the “Bik Bok” and his alien-styled clothing, there was a certain wit to the T-shirts. In an era of “authentic” and “authentic” you’re killing me, it seemed perfectly valid to wear two identical T-shirts (one emblazoned with “COPS” and another with “WILDEAM”) and not give a toss. It was a t-shirt, pure and simple. Not quite “real”, but certainly not contrived.
However, perhaps the young folks of today would be more enlightened with a mention of the slogan on the jacket, emblazoned across a grey fleece, just above the neatly-trimmed silhouette of the yellow-and-red dinosaur. This is what I think of when I see the Bik Bok.
That’s the perfect line for a sartorial-themed concept. So, what would happen if Bik Bok sent a couple of Instagrammers down to Sydney on a “Bik Bok” adventure? What would they find?
The first stop on the Australian leg of the Bik Bok Roadshow is The Rocks, which is not what you would call scenic. A dreary-looking street with a pub, a Mexican restaurant and a cafe on it seems more likely to conjure up images of the Spaghetti Westerns that appeared a little too long ago in the ’80s than to invoke any sort of Australiana. There’s a block of apartments that has three or four posters on the walls for the film, Apocalypse Now. They are no Where the Green Grass Grows. They are, however, most certainly not What the Flippity Flop.
What they are, is potentially the perfect backdrop for an “adventure” of sorts. The group is led by the first cosplayer of the bunch, a thumping red-head with a sizeable tumour of silver hair on the back of her head, who has appeared in the middle of a crowd of people in high heels and bustiers before, and has a very dedicated following.